LOGO
No, I’m not talking about running a turtle around in rectangles, though I’m sure Martin is happy to discuss that with any interested parties.
As a new organization, we are first and foremost in need of an identity. Thankfully we’ve settled on a name and our membership seems to be stable and growing, but the capstone is choosing a logo. We need to construct a brand, and with it a mark to assure the consumer that they’re getting the quality they’ve become accustomed to each and every time they pick an ILISA product off the shelf…OK, really we just need something to put on top of our flyers that doesn’t look silly. If we can do that, we’ll be a few steps ahead of most other organizations out there.
To kickstart the process, I’ve brainstormed some ideas. I wouldn’t say any of them are ready for primetime, but it’s good to get feedback as early in the process as possible:
a more traditional, law-y approach
more modern, not focused on the “ILISA” acronym
yes focused on the acronym
saying that we’re the less stoic wing of the big, serious ILI
yeah, I just had to do it. Sorry. Probably not even a very good fair use of the trademark.
